It’s no secret that growing your email list is the best way to sell to your audience. Even if you don’t have anything to sell – growing an email list will help build an audience that you can use to guide you into knowing what product or service that will best serve them. In fact, some online entrepreneurs will tell you that building your list the FIRST step in starting a business.
I’ve tried a tun of different tools and plugins for list building and I’m going to start 3 of what I think are the BEST ways to convert your visitors to subscribers and grow that email list.
1. POPUP & SCREEN TAKEOVERS
Love them or hate them – popups work! There are some great WordPress plugins out there that let you control when you want your popups to show up and how often you want them to appear. For instance, you can serve a popup when your visitor has reached the bottom of your post – so serving up a popup at that point would be great timing since you know your visitor is engaged in your content and, therefore, would be more likely to subscribe. I love popups for special announcements putting my most time sensitive promotions to the forefront.
Kimberley Ann Jimenez uses Popup Ally Pro ($99+)
Another type of popup that had gained a lot of traction is the “screen takeover” popup. These popups appear right when you hit the website and cover the entire screen .
Below is an example of XO Sarah’s “screen takeover” popup built with SumoMe’s Welcome Mat (free)
Other WordPress Popup Plugins:
- Icegram (free)
- Popup Maker (free)
- Mailmunch (free)
- Optin Monster ($67/yr for popup and $199/yr for “screen takeover” popups)
- Convert themePlug ($21 – “screen takeover” popup )
- Thrive Themes ($67+ – popup + “screen takeover” popups)
2. OFFER CONTENT UPGRADES
A content upgrade or a lead magnet is a special offer at the end of your blog posts that kinda supplements your content. This could be a case study, cheat sheet, video training – whatever you can easily provide digitally that your visitor will exchange for their email.
Hey There Home is using Convertkit to deliver their content upgrades. You can either copy and paste the ConvertKit code to your WordPress site or use the Convertkit WordPress plugin (this is what I use on this site!)
OTHER WORDPRESS CONTENT UPGRADE PLUGINS:
- Easy Forms for MailChimp (free)
3. CREATE A FREE COURSE WITH WORDPRESS
Lastly, another great way to get people onto your email list is to offer a free course or workshop. There is a lot of perceived value when you package something up as a course so they tend to do well for conversion rates and growing your email list. I think this is especially a great idea if plan on doing a paid course in the future.
Learning Management Systems for WordPress
One-Page VIDEO Course
An alternative to using a Learning Management System, especially if you only have a few videos to share is to simply embed all the videos on one page. With this method, you can keep your page unlisted and send a link to the page once visitors have subscribed. Another way is to password protect your videos with Vimeo and then send out the password to visitors once they’ve confirmed their subscription.
Regina creates one page to share all her videos and then the embedded optin is for the accompanying Worksheets.
Lastly, an easy method to deliver a course is through email as a “drip campaign” where you send out content every x number of days. Most email applications have this feature. All you need to do for your WordPress website, is great the landing page optin and drive traffic to it!
LANDING PAGE PLUGINS
The the last two sections, you will likely need to build a Landing Page to support your course. Here are some great Landing Page Plugins for WordPress that you can use to do just that!