Are you struggling to grow your email list? Have you been blogging for a while and don’t know how to get more people to subscriber to your email list? Well today we are going to look at all the things smart bloggers do to grow their lists and create an audience of adoring fans. Hint: It all has to do with great content and getting it seen…
How to Create a Free Opt-in Offer in 5 Easy Steps to Attract You Ideal Customer!
What Smart Bloggers Do To Grow Their Email List…
1 – They CREATE A VALUABLE OPT-IN INCENTIVE
Above an email opt-in from Allison of Wonderlass.com. She shares a TWO HOUR Workshop – that’ s a lot of value!
Creating content that is valuable to your visitor not only attracts people to opt-in to your email list but at the same time you have the opportunity to create trust, credibility and authority. I’ve been listening to a lot of Gary Vanderchuck recently. If you are not familiar with Gary, he is one of the top digital marketers and has a multi-million dollar consulting firm (you’ll see him EVERYWHERE now). Gary talked about his latest book called “Jab Jab Jab Right Hook”…
“…my entire business philosophy pretty much revolves around the jab jab jab right hook method. Jabs are the value you provide your customers with: the content you put out, the good things you do to convey your appreciation. And the right hook is the ask: it’s when you go in for the sale, ask for a subscribe, ask for a donation.”
Basically, when you give, you get. That’s how it works!
2 – THEY PUT THEIR FREE OFFER FRONT AND CENTER
Above is Summer’s Homepage for Lady Boss League – there’s NO missing her main opt-in!
Big Business Websites have long been putting their call-to-actions front and center. Smart bloggers treat their blog as a business and aren’t afraid to put their opt-in boxes in front of their visitor. You main offer should be obvious and also communicates what your site is all about. Treat your main opt-in as your site’s tagline. In the picture above, I know what Summer offers pinterest training to gain traffic, leads and clients. She’s delivering big on offer and message.
It helps to have a a WordPress Theme where your opt-in is obvious and visible to every page of your site. However, if you already have a WordPress Theme and are looking to get that opt-in in front of your visitor then check out 7 Pop-up Plugins for WordPress or some “Screen Takeovers” plugins that I list in 3 Smart Ways to Convert Visitors to Subscribers Using WordPress.
3 – THEY OFFER CONTENT UPGRADES
Pictured above are content upgrades from Holly McCaig. Holly takes the opportunity to grow her email list by offering complement that complements her blog post.
Offering more valuable content or content that complements a blog post is a great way to grow your email list. If your visitors is engaged enough with your post to get to the end then that’s a perfect opportunity to offer more!
Of course, offering a lot of valuable content upgrades can definitely be time consuming. First look at your top posts and see if there’s something that you can offer at the bottom of those posts. I’d also suggest spending more time on valuable content over a lot of content. Maybe instead of posting every week, you post every two weeks so you can write a post AND have time to make a great content upgrade.
Earlier this year I switched from MailChimp to Convertkit specifically for the ability to easily create content upgrades (it’s super easy to create new forms and also they track conversion rate for each form!).
If you aren’t on Convertkit, here are some WordPress plugins you can use for content upgrades:
- Leads for Sumome (free for one site)
- Thrive Leads (paid)
- Easy Content Upgrades (Mailchimp solution that’s paid)
- Easy Forms for MailChimp (free)
3 – THEY PROMOTE THEIR OPT-INS EVERYWHERE
Above is the pinned twitter from Nesha Woolery showing off her free eCourse.
Now that you have your opt-in offer, promote it everywhere! Go to your social media channels and share away! I love it when bloggers pin it to the top of twitter and facebook feed. Not only are you capturing people new to your feed but other bloggers who want to support you and promote your work will know exactly how they can help!
If you don’t yet have a lot of traffic to your own site then you can also do a guest post on a another blog and at the end of the post, send them to your free offer. Trust me, some bloggers are typically keen to have you write guest posts for them. You give them some great content which helps grow their audience and in return you use their traffic to grow your email list!
4 – THEY REFINE THEIR OFFERS
Of course your first offers are going to be straight-up best guesses as to what exactly your audience is looking for. That’s totally fine – everyone starts somewhere. Once you have a few offers going, you will start to see what content is working and what’s not. You can ask for feedback on a thank you page or an automated email.
Once you have built up a bit of a list, you call poll subscribers to learn more about them! What are they struggling with? What problems do they need to solve? Knowing the answers to those questions will allow you to create better targeted content and grow your list that much faster! Above is a sample of a Google form that I used to poll my own list. I got great feedback and Google Forms does a phenomenal job of displaying results in easy to read charts and graphs!
And who would I be if I DIDN’T end this blog post with a freebie, right? 🙂 If you are looking to create an Opt-in Offer then I share with you 5 easy steps I take.