I am SO excited to finally share my new WordPress theme with all of you!
When I started this blog 2 years ago, my intention was to help Women entrepreneurs use WordPress. It was my chosen niche and it made sense because I had been working with WordPress since it first came out, I had been making custom themes for 10+ years and I was taking a new direction in client work: women entrepreneurs. A part of this vision was to include my own WordPress themes geared specifically for them/you!
Well… I can’t believe it took me so long to launch my first WordPress Theme but honestly, I needed those two years of running my own site to understand what women just like myself want in a theme!
While I had always been doing client work with WordPress, I didn’t always blog, actively try to grow an email list, offer a content upgrade… DO all the things that an online entrepreneurs do.
I definitely needed those two years to figure out that a WordPress theme for women entrepreneurs not only needs the ALL the customization options for look and feel but it needs specific functionality so you can employ all current methods to grow your tribe.
I realized that savvy online entrepreneurs are doing A LOT to generate traffic and collect leads but often are having to use products outside of WordPress to get the functionality they need. Well, that really sucks. Who wants to pay for a 3rd Party product, direct people to pages outside your own site or test a bunch of plugins.
I’ve tried to solve these headaches in my WordPress theme.
In the Boss Lady WordPress Theme, I’ve included places for Call-to-Actions so that you can offer visitors content upgrades or lead magnets easily on your site, I have a Landing Page template for products or sales pages AND I’ve included a Lead Page template so you can easily drive traffic to a signup form for your latest promotion.
Honestly, it’s been really annoying for me to take TWO YEARS to develop a product but I am quite happy with the outcome. The design I had two years ago was nothing like the WordPress theme I have today – thank god!
SO FINALLY, I can offer a WordPress Theme that coincides with the purpose of this site – to help women entrepreneurs…