How to perform a WordPress Site Audit

Your website is up and running, you’re getting traffic, you’re blogging regularly – you totally have your blogging groove – but every once in a while it’s good idea to do a “check in”.  It’s a good idea to perform a site audit so you can figure out what’s working, what’s not and what can be improved. You’ll be surprised what a simple site audit can reveal about your site so here are 3 things you can do to improve your site!

1. What Content is Working?

What are your most visited pages? What keywords are bringing in traffic? Look at stats from Google Analytics,  JetPack plugin and Google Webmaster Tools If you don’t have any of these installed, you get a small slap on the wrists but luckily, you can figure out where your traffic might be coming from by using similar web  and sem rush Now, from this info you can see what’s getting you the most traction and traffic and focus your future content on similar and related topics. It’s also a good insight so you don’t waste more time with content that’s not working!

2. Is your website Optimized for Google Search?

Is your site showing up in google like you think it should? Here’s a simple way to see what google sees: Go to google search and enter: “sites:yoururl.com” So by default, google will display your page/post title and then the first paragraph of text. It may make sense for most of your site, but depending on your design, your homepage might need some tweaking. To fix how your site shows up in google, use the Google SEO Plugin.

3. Is Your Site Fast Loading?

Not only could you be loosing visitors from a slow loading site but google says that it can actually affect your SEO. Try http://www.webpagetest.org/ or Google Speed Test If you see that your site is loading slow then there are a number of things you can do. Here are some WordPress plugins that can help speed up your site: W3 Total Cache WordPress Gzip Compressions Speed Booster Pack WP Super Minify Better WordPress Minify EWWW Image Optimizer P3 Plugin Profiler Try them out, then recheck your site for speed. Any improvements?

Congrats!

Hopefully you’ve found something that can help you with your site and feel confident that your efforts are being put to best use! [Tweet “How to perform a WordPress site audit”] [Tweet “3 things you can do to improve your WordPress site”]  

4 thoughts on “How to perform a WordPress Site Audit”

  1. Great post. Those are “the” 3 key places to start a WordPress site audit from: content monitoring, SEO and performance. Very well put. I have to say SEO is probably one of those topics that scares a lot of site owners away, but its mostly standard activities, like creating useful content, e.g. this post!
    Kudos.

  2. Pingback: The Epic Guide to WordPress - A Prettier Web

  3. Pingback: Preparing Your Blog for 2016 - Ginger & Co.

Leave a Comment

Your email address will not be published. Required fields are marked *

I’m a WordPress Web Designer & Developer with over 15 years of experience making websites (including eCommerce and membership websites). If you would like a custom website, please get in touch!